Let’s talk Call To Action (CTA)
What Is A Call To Action? A call to action (CTA) is a prompt on a website that tells the user to take some specified action. A call to action is typically written as a command or action phrase, such as ‘Sign Up’ or ‘Buy Now’ and generally takes the form of a button or hyperlink. In digital marketing this can take the form of the text on a button (a CTA button) or a web link and in email campaigns, CTAs often link to a web page where the user can take further action.
Why Is A Call To Action Important?
The call to action is a key element on a webpage, acting as a signpost that lets the user know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a product or sign up for a newsletter and is likely to leave the site without accomplishing their task. A call to action makes it clear to potential customers which action to take next and helps remove friction in moving the user down the sales funnel. There can also be multiple calls to action on a page if there are multiple desired actions for the user to take. For example, if a reader lands on a blog article and there is no clear call to action at the bottom of the post, it is likely that the reader will leave the site without completing any other tasks. However, if there is a CTA at the bottom of the post asking them to read more articles or to sign-up for an e-mail newsletter, that can encourage them to continue interacting with the site.
Examples Of Calls To Action
Here are some call to action examples you might typically see on a various sites:
Blog/Informational Site CTAs:
- Read more articles
- Sign-up for our newsletter
- Support our sponsor
- Share/Like/Follow/Subscribe on social media
B2B Company CTAs:
- Get started
- Sign up
- Free Trial
- Contact Sales/Us
Ecommerce Site CTAs:
- Add to cart
- Checkout
- Buy now
- Add to wishlist
Influencer/Brand Expert Site CTAs:
- Book Speaker
- Register/Browse Event
- Schedule Coaching Session/Call
- Get Free Tools
Non-profit Site CTAs:
- Donate Now
- Partner With/Sponsor Us
- Sponsor Us
- Volunteer With Us
Educational Site CTAs:
- Register Now
- Explore Courses
- Start Teaching Today
- Preview Class